Intellectual property decisions rarely happen in isolation. A new product launch, a rebrand, a partnership or even a hashtag campaign. Each one introduces new questions around ownership, protection, and risk and – market alliance. Most companies address these moments before they arise.

IP Strategy & Brand Protection

The firm helps you regroup and arrange and implement an IP strategy that reflects reality and not the hypothetical.

The firm’s focus

Defining what’s adding value and protectable
Adding structure and a plan for your IP portfolio
Trademark clearance, registration, prosecution and enforcement
Keeping a “watch” as your brand expands

What this works to accomplish

Filing with a clear strategy to avoid road blocks or expensive rebranding
Avoidance of brand exposure across new channels or markets
Circumvention of reactive enforcement that comes too late

A well founded IP strategy gives you control over how your brand evolves. It also makes day-to-day decisions easier as new opportunities and risks show up and helps any third party brand watch software do its job.